Australia is facing a road fatality crisis, with deaths rising for the fourth consecutive year to the highest level in over five years. Risky driver behaviours such as speeding, mobile phone use, and running red lights, are happening at a worrying frequency.

The campaign ‘Don’t Let a Car Change Who You Are’ drew a provocative parallel between how we behave in our cars and the social norms we abide by in society.

Placing risky driving behaviours in non-driving scenarios to highlight just how absurd they really are - if you wouldn’t tailgate, cut in line, or rush others elsewhere, why do it in a car? By exposing the absurdity of unsafe driving habits in everyday scenarios, the idea inspired reflection amongst drivers and encouraged safer behaviours on the road.